The public perception of animal welfare in dairy cow farming: a systematic literature review approach.
Masi Margherita M, Dolfi Emanuele E, Vecchio Yari Y, Zambianchi Lucia L et al.
Animal welfare (AW) in dairy farming has garnered significant public attention, driven by evolving societal values that prioritize ethical treatment and the expression of natural behaviours. This systematic literature review aims to map how the public perceives AW in dairy cow farming. Peer-reviewed publications addressing public perception of dairy cow welfare were retrieved from the Scopus database (searched in May 2025), yielding 107 studies that were examined through bibliometric and network analyses. They were then categorized, according to the perspective they addressed, into three stakeholder spheres: experts (those directly involved in the production chain), citizens and consumers. A dedicated content analysis of 73 documents further examined the citizen and consumer groups across three temporal phases: (i) the 'Lag phase' (up to 2012), marking the topic's emergence in scientific literature; (ii) the 'Naturalness phase' (2013-2019), characterized by consistent emphasis on dairy cows' and calves' right to express natural behaviours; and (iii) the 'Detailed phase' (from 2020), refining and broadening earlier themes. AW perceptions are intrinsically linked to the enabling of natural behaviours (e.g. pasture access, prolonged cow-calf contact), whereas routine practices (e.g. early separation, hormone use, male calf culling) are generally viewed as exploitative. From the consumer's side, a willingness to pay a premium for welfare-assured products emerges, yet an attitude-behaviour gap exists, as citizens' ethical stances may not fully translate into purchasing decisions due to price sensitivity. Notably, AW frequently supersedes environmental sustainability in consumer priorities, while evidence-based communication improves the acceptance of innovations (e.g. genetic modifications for welfare). Being based on a single database and excluding grey literature, the review nonetheless emphasizes the importance of stakeholder collaboration, transparent labelling and policy frameworks that align ethical expectations with farming realities and advocates targeted education to bridge knowledge gaps and support sustainable dairy systems.